Before you commit
to SEO.
An SEO budget can be wasted on work your team can't implement or enquiries you can't profitably serve. Check whether the investment fits before you commit.
Four practical resources for industrial and commercial business owners and the marketers making the case to management.
- 01 / Start here
Is SEO the right next investment?
Check demand, capacity and the jobs that may need doing first.
- 02 / Get the decision
Make the business case
A memo you can edit and take to the people approving the work.
- 03 / Check the numbers
Calculate your break-even threshold
Use your costs, contribution margin and close rate. No invented return forecast.
- 04 / Compare agencies
Questions to ask before choosing an SEO agency
Check the evidence, delivery responsibilities, fees and reporting before you sign.
B2B SEO Research And Industrial Supplier Search
Our first industrial supplier AI-search research note examines current supplier evidence against five historical compressed-air buying cases, with all 120 requirement rows inspected by machine-assisted source review. Read the findings, study data and methodology, including the limits of textual capability checks. Our research programme also tracks work on AI interpretation of SEO proposals and evidence behind agency results.
Need to discuss the plan? Talk to Josh about your SEO investment.